Excelle Deluxe Deluxe Edition appeared in the Shenzhen market with car TV DVD
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In the past, configurations that appeared only on high-end models such as the BMW 5 Series, 7 Series, and Mercedes-Benz S-Class began to appear on mid-range models. Recently, a luxury version of Excelle with visual reversing radar, car Bluetooth phone, car TV, DVD and other luxurious configurations appeared in the market, bringing a tailor-made, full-colored, mid-size sedan to the market. With the rich configuration and competitive prices of the previous Excelle, the lethality of the market is self-evident. With so many luxurious and advanced configurations appearing on a medium-sized body at the same time, this is the first time in China. The deployment of medium-class cars to gentrification and personalization will become a new vitality point in the market. The reporter found from the statistical data sheet on the Shenzhen Vehicle Administration Bureau this year that the performance of the Shenzhen auto market and the international mature market is very similar: the mid-size car has occupied more than 40% of the passenger car market in Shenzhen this year, of which 1.8 liters are The proportion is rising month by month and it has begun to dominate the mid-size car market. A month ago, market analysts conducted a sample survey of middle-level car owners and found that there is currently a very large gap in domestic-made mid-size cars. The “luxury, personalized needs†of mid-level car owners are still not met. Among the surveyed population, more than 48% of owners or prospective owners stated that 1.8 liters of displacement are appropriate for both domestic and public vehicles. Considering the economy, safety, comfort, and dynamics of the models, the 1.8L high-end mid-size cars are very appetizing for them. The only drawback is that even with some high-end models, the configuration still cannot meet their needs. demand. In response to the unique needs of these consumers, tailor-made for their personalized models --- Excelle Deluxe Edition volley was born. Since January, Excelle has been unique in the mid-level car market in Shenzhen. According to statistics, Excelle sold a total of more than 40,000 vehicles from January to July and was far ahead of the new generation of mid-size cars. In Shenzhen, Excelle sold 2,426 units from January to July, and its monthly sales continued to reach more than 300, making it the largest single-sale car in Shenzhen. (Begonia)