[ China Agricultural Machinery Industry News ] In essence, the agricultural machinery industry said that the “Belt and Road†is more inclined to the original word “going outâ€, and the “going out†directly reflects the sale of products.
Nowadays, there is no life in the agricultural machinery market. The tricks that can be thought of on the domestic site are estimated to have been tossed for a year or two. We are faced with low-end overcapacity, and inventory is soaring. Therefore, many agricultural machinery companies simply stopped to wait and see.
At this time, the “Belt and Road†gave us the passion of the agricultural machinery. After all, if you can pass the big platform advocated by the state, take the east wind, and export the stocks to countries and regions along the line, you can solve such a big problem, and many entrepreneurs can't sleep.
For example, 90% of tractors in Algeria are made in Shandong; China Yituo cooperates with Minsk in Belarus; small agricultural machinery is popular in Indonesia; Zoomlion has introduced the whole industry chain products to the 10 ASEAN countries.
opportunity
For the agricultural machinery industry, the core of the “Belt and Road†is actually in countries such as the Middle East and West Asia. Although the demand for agricultural machinery in these countries has not been very high, it has a strong consumption scale. At the same time, more importantly, they have low requirements for agricultural machinery.
Some time ago, a meeting of the "Belt and Road" countries, many countries are interested in China's agricultural equipment, from "cheap and use is OK." Yes, you are not mistaken, which basically represents the demand orientation of some countries. These can just solve the big problem of the agricultural machinery industry: low-tech and low-priced stocks.
challenge
In particular, the countries of the Middle East and West Asia are mostly resource-based economic models, and the settlement method is not RMB. At the same time, instability is also a big problem. Therefore, many banks have insufficient credit lines in the market where agricultural machinery is sold well.
There is another problem that has to be mentioned, namely service. If you want to do it for a long time, it is very important not only to observe the matching of various macro resources, but also to cultivate the market and brand while at the same time exporting its low-end production capacity. (Original title: Agricultural machinery "going out", "can't force" or "take a ride"?)
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