Problems between agricultural machinery enterprises and dealers at this stage

Blindly credited . In order to gain an advantage in the competition, many dealers also sell off the difference other than the subsidy paid by the user when the machine is lifted, define the corresponding proportion of the installment time, and implement the phased management. This marketing method of credit sales can undoubtedly promote product sales, while at the same time magnifying business risks.

Low quality and low price . In the actual business process, many companies tend to ignore product quality because of excessive attention to “low cost”. This year, the agricultural machinery market has increasingly appeared to rely on “low cost, low price, low quality” for vicious competition. Phenomenon, such enterprises are often small in scale, simple in equipment, few employees, weak technical processes and quality control. Due to the reduction of many resource development links, the manufacturing cost of products is low and the homogenization is serious. The low-price strategy attracts users and squeezes market share. Over time, it exposes the disadvantages of unstable quality, untimely service, and imperfect accessories.

Resource plagiarism . The market competition is fierce, and the competition for resources among enterprises is also intensifying. The illicit means in the process of competition is caused by resource plagiarism. It is this plagiarism that leads to serious homogenization of agricultural machinery products, insufficient innovation, repeated output, etc. The ills have become a stumbling block to the rapid upgrading of the agricultural machinery industry.