False Propaganda Conscience Car Circle Top Ten "Da Vinci Techniques"

False propaganda, conscience, but effective, the latest example is the furniture industry's "Da Vinci." The auto industry seems to be formal and the competition is very full, but false propaganda is still indispensable. The following list of ten "Da Vinci" techniques commonly found in the automotive industry is not intended to counterfeiting, but merely to increase your immunity as a reader. When buying a car, don't be fooled.

One, false report power parameter Measure power parameter is not an easy thing, need specialized apparatus, because of this, usually what the manufacturer says is how much. I believe you have also heard of the term “Rising Power”. The power of over 60 KW/L is excellent, 50-60 KW/L is excellent, and 50 KW/L or less is only qualified. Today, the engines sold in China are among the largest in the range of 50 to 60 KW/L, and there are also many more than 60 KW/L. China's auto engine technology has developed to such a high degree? Obviously there is a lot of moisture inside.

Second, the official fuel consumption can never reach China, the fuel consumption is divided into many kinds, there are theoretical fuel consumption, actual fuel consumption, fuel consumption in comprehensive conditions, as well as the Ministry of Industry fuel consumption. The theoretical fuel consumption is the highest. The 2.4L displacement engine can be marked with 6L/100Km, and the 4.0L large displacement SUV can be rated with 9L/100Km. Actual fuel consumption and comprehensive operating conditions have a lot of fuel consumption, but car companies rarely provide this data. The fuel consumption of the Ministry of Industry and Information Technology is the result of the national unified test and announcement, with a high degree of credibility. However, it is not easy to achieve the fuel consumption of the Ministry of Industry and Information Technology in daily use, because the figure is too low and it is difficult to achieve.

Third, the vehicle fault to Yan said that a small illness to Dali said, scared you, and then use more drugs, expensive drugs; cured is credit, governance can shirk responsibility - I believe many people have encountered such Hospital and doctor. 4S shop more or less also have such signs, small faults to describe the serious fault, and then replace the spare parts in order to replace the repair. Replacement of spare parts is the 4S shop's favorite thing to do, not only worry and effort, high profits; but the maintenance effect is good, improve word of mouth and popularity.

Fourth, belittle others, raise yourself do not know if you have such an experience: the warranty period expires, as long as you reveal to the street to find maintenance and repair facilities after the meaning, 4S shop salesman will come up, "degrading others, lift Gao himself, said that outside the technician is far less professional than the 4S shop, spare parts are not complete 4S shop, maintenance effect is far better than 4S shop. Is this really the case? Everyone has their own answer.

Fifth, the configuration list with water If you are a car owner, holding the configuration list one by one to compare, you will find the real car will be less one or two inconspicuous configuration. The cause is that car companies will increase or decrease the car's configuration according to the region. Taking a joint-venture SUV as an example, the rearview mirror electric demisting function only appears in the models sold in the north, but the car only uses one configuration list in the country, and the southern owners spent a lot of money on this function.

6. To exaggerate the space for the Chinese car buyers to "big" psychological, car prices will focus on propaganda "longer", such as "the wheelbase lengthened by how many centimeters." In fact, the concept of lengthening the wheelbase and increasing the space are two different concepts. The longer wheelbase may increase the space of the engine room or the luggage compartment, instead of being added to the passenger compartment.

Seven, false production and sales data The Chinese have a strong "conformity" mentality, do not know what car to choose, will subconsciously choose the highest sales volume in the market, causing car prices to false report on car sales are never tired. It was Huatai that was exposed this year. It is said that he is not a "newbie" but a "recidivist." Huatai is suffering, and it is not only his family that misrepresents the data. This is the unspoken rules of the industry and it is more or less.

Eighth, create "first"

The phenomenon of the car circle, "when it was a chicken head and it became a cow," was very serious. There is no “first” and conditions, but also to strive for “first”; a “first” is not enough, it is best to have a few “first”, or how to go out to see people? Listening to these "firsts" is fine. You can't believe it, but you can't believe it all. There are many ways to create "first": the most direct way is to pay for the purchase.

Nine, by "constrained capacity" to increase the price of the Japanese cars in the past, and now the German cars have "tightening capacity," are they really nervous? That's two things, but their purpose is the same. One is to increase prices. The second is to flick more consumers into the queue to wait for the army.

Today, when cars are heavily homogenized, there is no need to buy vehicles that need to increase their prices.

Tenth, piles of honors and titles Just like a car company, a joint venture or a local one, they have won a series of awards, such as "Socially Responsible Enterprises", "Low-Carbon Environmental Protection Enterprises," and "Outstanding Social Contribution Awards." "Wait. Don't be surprised. Don't be scared by these prizes. Think of them as the behavior of companies “putting money on their own faces”. When buying a car, you should pay more attention to the vehicle itself and future after-sales service.

In previous years, some car companies were notorious for falsely reporting power parameters in the North American market, but at home, they were still popular and defrauded the same way. Saying "cheat" is a bit exaggerated, but "false propaganda" is definitely not an escape.

Many foreign countries have ordered the prohibition of false propaganda, but the domestic is still a blank in this regard. Depriving profit is the nature of a businessman. It is obviously impossible for businessmen to restrain themselves by themselves, and corresponding policies must be introduced. "Da Vinci" has made a comeback and also apologized, but I hope this is far from the end. The real end point should be the improvement of relevant laws and regulations.