Ankerui Weekly: Unlimited to Lead the Customer Network Power Meter Market

With 7000 years of history of human life, 5,000 years of history of civilization, 2500 years of written history, Jiangyin, Jiangsu Province, built its history in 1728. It is located at the end of the river in Jiangwei, the throat of the Yangtze River. Since ancient times, it has been a fortress of Jiangfang and a battleground for troops. Yanling "Ancient Shuo", "Chunshen Old Seal," "Loyalty to the State," said. Since the reform and opening up, the modern Jiangyin people, with the spirit of “Common people, just human nature, dare to climb, and creating first-class”, have created miracles in China’s economic development miracle: in August 2010, Jiangyin had a solid comprehensive development strength and sustainability. The 8th time for the development of vitality ranks first among the top 100 counties in county economy in the country; by March 17, 2011, Jiangyin City has 29 listed companies and 30 stocks, and the cumulative raised capital exceeds 24.5 billion yuan. The number of listed companies The total amount of funds raised is the first in the county-level cities nationwide.

Born in Jiangyin village in January 1968, Zhou Zhong has a typical spirit of “climbing and creating first-rate”. After graduating from a rare university student in the village, Zhou returned to work at an electronic company in Jiangyin, starting with the lowest technicians, transforming into a well-known marketing manager, and quickly growing into a brilliant general manager. On June 23rd, 2003, when SARS was rampant, Zhou Zhonghuai took a more ambitious dream and established Shanghai Ankerui Electric Co., Ltd. in Jiading, Shanghai. In just a few years, the company has rapidly grown to become a leader in the user-side smart power monitoring instrument industry. It has the ability to compete with multinational electrical companies in this emerging field and plans IPO. In early May, the reporter went to Shanghai, China’s economic center, and had an exclusive interview with Zhou Zhong, the chairman and general manager of Shanghai Ankerui Electric Co., Ltd.

Students from Zhouyin, the first county in China

Jiangyin is located in southern Jiangsu and is a typical land of fish and rice. As early as 5000 years ago in the Neolithic Age, the ancestors had gathered in the villages to form a village, where they lived and hunted down, engaged in fishing, hunting and farming, started planting rice, and mastered handicraft techniques such as pottery making, weaving, and jade. In January 1968, Zhou was born in a poor peasant family in Jiangyin and ranked 3rd among 4 children. Thanks to the decade-long political campaign that began in 1966, Jiangyin's most fertile land to young Zhou Zhongzhong's deepest memory is hunger. What is hard to recall is that you can only eat enough food in mid-week and after 1983.

In the middle of the week, he saw the hard work of adults, but the living conditions were still very poor. At that time, chicken was eaten at home and my brother could eat it because it was a workforce that earned a share of the work, but he could not eat it himself. Later, my brother went to a factory and turned sand to make a meter shell. He saw his colleague stepping on the iron water and his feet were burned. Relative to their peers, there are not many hardships to eat in the third week at home. They also know that they are not the ones who have to bear hardships. For a period of time such as planting rice dumplings and picking up burdens, it seems to be too difficult to do. In this context, Zhou Xiaozhong was determined to study hard and learn from the accepted path of university entrance examination to get rid of the hard life of rural areas and change the living conditions of his family and himself.

The process of studying for high school left a deep impression on the minds of the week. When preparing for high school, the family’s living conditions were not good. When lighting upstairs, there was no need to downstairs because the gap in the floor was large enough to illuminate the downstairs. The house is still in the rural area of ​​Jiangyin. During the junior high school exams, the hard-working midweek won the first place in the school. At this time, there are two paths to choose from. One is to continue to high school and the second is to go to secondary school.

Under the circumstances at that time, the upper secondary school was the best choice at that time, because the “national food” that everyone hoped for would be eaten immediately, and the burden on the family would be greatly reduced immediately. In the middle of the week, Jiujiang Ship School was selected, but the visual acuity did not meet the requirements. So in the middle of the week, to the provincial key high school in the county—Jiangsu Nanjing Middle School and Shangdong High School, Lu Dingyi and many other famous people graduated from here. In high school, the number of physics and chemistry in the middle of the week was better, but it was not outstanding. The memory never entered the top six, and it never ranked after the 17th. Like most children from rural areas, English scores are not good. From the work of high school classmates later, the top six are not very good.

When he graduated from high school, he was admitted to Changchun Institute of Optics and Fine Mechanics in the Department of Electronic Engineering of the Department of Applied Electronics. He became a rare college student in the village and had a dream of eating “national food”. In college, mid-week performances were also moderate, and English had also made up for the exams. However, “Chou Bo”, who has become a classmates admired through work-study, was a valuable life experience and became a practice for creating wealth after work.

When I was in college, I had to think of ways to make money to maintain my basic life because my family was poor. In the middle of the week, it was learned that there were township enterprises in the village producing socks to play football. University students had this demand, especially when they opened the games. This kind of socks is priced at about 2 yuan a pair. It can sell for 3 yuan or 4 yuan at school. In the middle of the week, he bought his socks through his parents and checked it by train to Changchun. At the time, when the pick-up at the railway station was to pick up the goods, it was necessary to explain the use of the letter. During the week, the teacher was asked to open the certificate. Socks were first sold at the Changchun Institute of Optics and Fine Mechanics. During the week, they saw the market was very good. They sold to other universities in Changchun, such as Northeast Normal University, and later sold to schools in Dalian and other places. Through this market operation, Zhou Zhong earned considerable money for tuition and various living expenses.

Later, Zhou found that the operating technology was relatively low and he sought better sales and sales. In mid-week, he joined the school's photography association and became a member of the association. He has a room to use. Through investigations, Zhou found that selling tea eggs was a better business and the production was not complicated. Zhou decided to engage in this new business. In the middle of the week, student certificates are used to mortgage eggs, tea, and other ingredients to make tea eggs in the room of the photography society. After 9 pm, students will study and sell after school. At that time, food stamps were still prevalent. About 5 kg of food stamps were exchanged for 5 raw eggs, and 3 kg of food stamps were sold for 2 cooked eggs. Female students had more food tickets specifically for female students to sell. After some time, this type of business was imitated by the classmates. Zhou Zhong also felt that the content of the technology was not high, and he switched to selling soft drinks to the ballroom. On the weekends, he bought soft drinks and shipped them to the ballroom for sales. Later, he asked the female students in the class to help him sell and pay a certain amount of money. In this way, there were many students mimicking the sale of soda, and he changed his photographs. At the time, a camera was worth more than two hundred yuan. It was not a classmate who could afford it. It was at least the equivalent of two months' worth of food. The camera couldn't afford to take pictures, and it needed film and washing costs. The middle of the week is the director of the School Photography Association. Although the level of photography is not very high, the ability to make money is not low. In photography, midweek is using cloudy gels on cloudy days, and on sunny days it is using low-priced Lekai film. When you wash it, you go to a professional photo agency. The color and quality of your photos are guaranteed.

At the time of university graduation, Zhou Zhong has been recognized as a "Chou boss."

Create electricity wealth

Zhouzhong University specializes in applied electronics in the Department of Electronic Engineering. After graduation, it also engages in industries that are closely related to electricity, gaining its wealth by creating wealth in the field of electricity. In fact, long before work, Zhou Zhong profoundly realized that electrodes greatly promoted the development of human productivity and the progress of civilization. The higher the quality of life of people, the more electric energy they consume, and the quality requirements for electricity. Higher and higher.

In the middle of the week when he was in elementary school in the rural areas, he would rely on kerosene lamps for lighting, and occasionally the village’s diesel engines would generate electricity. The lights would not match the candlelight. When he graduated from junior high school, his father had surgery and he had to say hello to the commune hospital and the power supply station. When he was in high school, he went to the county to study. It was normal to use electricity in daily life and study. When studying at a university, the chosen major is also related to electricity, recognizing that electricity will be an important area for humankind to create wealth, and its own life combined with it will also have great wealth prospects. After graduating, Zhou has been engaged in electrical work.

After graduating from university, Zhou changed his mind about eating “national food”. He returned to Jiangyin, where the economy is developing rapidly and creating amazing wealth. In non-state-owned enterprises, he’s engaged in electricity-related work. Changes around him tell him that In order to get rich faster, you can create better living conditions for yourself and your family.

A good sense of the market and the best spirit to do it will allow Zhouzhong to grow rapidly in the company. From August 1990 to May 2003, Zhou served successively as Changjiang Electric Company and Changjiang Sfier Power Instrument Co., Ltd. under Jiangyin Changjiang Electronic Industrial Co., Ltd., serving as technicians, assistant engineers, marketing managers, executive vice presidents, and general managers. manager. From 1990 to 1994, Zhou Zhong was engaged in the development of LED buttons, had an in-depth understanding of the standard of low-voltage electrical appliances, and had close contact with related units such as the Shanghai Low-voltage Branch of the Electronic Science and Technology Institute. During the development of the "AD11 semiconductor instructions "Light" won the third prize of Jiangsu Science and Technology Progress Award. From 1994 to 2000, he worked in sales during the week and had an in-depth understanding of the customer's ideas and established an advanced service concept. Customers buy the products you sell because of your good character, good products, and good value for money. In just a few years, Zhouzhong became the company’s effective sales manager. From 2000 to 2003, Zhou Zhong served as the general manager of the company and came into contact with various aspects of business operations, recognizing the importance of integrity in management. With solid and rich technical skills and experience, coupled with a keen market insight and analysis capabilities, it also attaches great importance to the promotion and promotion of the brand. In the short period of several years, Jiangyin Changjiang Sfirco developed into a domestic industry. Leading company.

With the success of the mid-week, all kinds of criticism came unexpectedly. At the beginning of 2003, Zhou Zhong was transferred from Jiangyin Changjiang Sfier Company and inter-amended with the general manager of another loss-making enterprise within the group. After working for a period of time, taking into account various aspects, Zhou decided to start his own business.

On June 23, 2003, when SARS was rampant, Shanghai Ankerui Electric Co., Ltd., which was built by Zhouzhong, officially set sail in Shanghai Jiading. Ankerui, born in a difficult period, is a company with 3 million yuan in capital, a dozen employees, and a dozen square meters of "small workshops." The company's name comes from the English "Accurate Electric" meaning "accurate electrical", implying that the company is engaged in the development and production and sale of accurate and reliable power meters.

Under the leadership of Zhou Zhong, Ankerui grew up in a few years to specialize in smart grid user end power monitoring and power management, large-scale public building energy consumption monitoring, photovoltaic power monitoring, electrical fire monitoring, data center power management High-tech small and medium-sized private enterprises that provide solutions in other fields. The products are widely used in high-tech fields such as smart grid, new energy, and internet of things. They have successfully entered the Beijing Olympics, Shanghai World Expo, Guangzhou Asian Games, Beijing-Tianjin High Speed ​​Rail, and Pudong Airport. Phase II, Taiyuan Satellite Launch Center, Shenzhen Metro, Ministry of Foreign Affairs office building and other major projects and projects. Acrel emerged from the fierce market competition and became the leading company in China's intelligent power monitoring instrument industry. With strong competitiveness in the market, 2007 has received a number of multinational electrical companies' acquisition intentions. In 2010, Ankerui sold more than 100 million yuan, gross margin of products was as high as 63.9%, and return on net assets exceeded 38%. Ankerui has completed stock administration work and has recently planned an IPO. The dream of creating wealth in the middle of the week will achieve a leap forward.

Innovation wins new markets

At the beginning of the establishment of Ankerui is relatively difficult, but the entrepreneurial enthusiasm of the staff is high, and believe that innovation is the only way for the company to grow and develop. In midweek, the company decided to use 2/3 of its registered capital of 3 million yuan for R&D, and determined that 6% to 8% of sales would be used as R&D expenses in the future.

Zhou Zhong pointed out that private companies such as Ankerui have no resources and they have to innovate if they want to gain a foothold in the market. For high-tech companies such as Ankeru, some of the core resources are codes such as 0 and 1, and no one will charge for such codes. To produce value requires high-tech talent to innovate. Ankerui's competitiveness in the software, in the algorithm, as well as the professional can enter earlier, set up professional brands earlier, have a market advantage earlier.

The customer-oriented power meter market that Acery is in has a more prominent demand for innovation, because unlike the grid market, the user of the customer end is in a strong position. The users of the meter-metering market have no choice but to pursue unity and standardization. However, the user end has a strong choice of products and also has a lot of personalized needs. Suppliers must innovate to meet this demand. Customer-side suppliers must focus on innovation to capture the market. The research and development of user-side smart power meters requires a variety of technical support. They must not only master measurement and measurement technologies, but also master relay protection technologies. In addition, they must also apply various communication protocols and be compatible with other large company products. Ancorui's R&D center has both R&D of public technology applications, research and development of different industry segments, and R&D of product applications.

For the newly-created Ankerui, "SARS" caused the economic situation at that time was very bad, but the company's R & D work is favorable, all kinds of R & D talents are easy to find, outside the accessories will be connected, then the company has a prototype launch. The strong innovation ability and high level of market sensitivity have enabled Ankerui to embark on a rapid development path. Ankerui started with transmitters and digital display meters. In 2004, it introduced multi-functional power meters. In 2005, the company was recognized as a high-tech enterprise and software company in Shanghai. In 2006, it launched ARTU four-way devices, AMC16 and more. The loop detection device will further reduce the cost of intelligent power distribution projects. In 2007, Jiangyin's production base was built, and the unleaded SMT production line of Jiangsu Ankerui Electric Manufacturing Co., Ltd. was put into operation; in 2008, the company’s fifth-anniversary commemorative conference was held on the basis of the “rooted plan”. The "Get Rich Plan" was launched to allow the company's key employees to invest in the establishment of an investment company and participate in Ankerui. In 2009, the company's shareholding system was restructured, and the English trademark was named Shanghai Famous Trademark. In 2010, the company upgraded from a power meter manufacturer to a solution provider, provided smart power monitoring and power management systems for more than 20 venues at the Shanghai World Expo, and provided a residual current fire monitoring system for the Guangzhou Asian Games Haixinsha Island in Jiangyin. The production base has established the “ZigBee (Internet of Things) Radio Energy Management System” demonstration project. In 2011, the company launched the smart photovoltaic combiner box and built a 38kw small-scale photovoltaic demonstration power plant in Shanghai. The product entered the new energy market. The power monitoring instrument was rated as Shanghai famous brand product, and the company was listed as the first batch of key smart grid companies in Shanghai.

Zhou Zhong pointed out that Ankerui's customer philosophy is to "create value for customers." All the company's business activities should be centered on "creating value for customers". In the development of new products, the demand comes from the users; advances in technology and management, promotes product scale, modular production, reduces costs, reduces user engineering cost, and brings benefits to customers. The various system solutions introduced by the company bring real benefits to customers instead of being spent. These kinds of ideas and practices have enabled Ankerui to establish a good image among users, and sales can basically be paid for. The sales receivables exceeding RMB 100 million each year are only about RMB 2 million. According to the statistics of the electrical and instrumentation industry, the sales volume of Ankeruer power meters ranked second in the industry for two consecutive years in 2008 and 2009, and another 50% in 2010. The industry status is very significant. The company’s current products mainly focus on the research and development of customer-side smart power monitoring, power management, and electrical safety. The product line has formed a customer-side low-voltage power signal from the credit, measurement, measurement, monitoring and protection. system integration. Product components currently account for more than 80% of the company's sales revenue, but the solution system integration business is increasing at a rate of 40%-80% every year. The basis of component products has been laid, and the system solutions can further enhance the company's market presence. Competitiveness. Ankerui’s transition from product components sales to system-based solutions will enable the company to create better conditions when competing with Schneider Electric, Siemens, and other internationally renowned electric companies.

Research and development can not be separated from talent support. When the company was founded in 2003, there were more than 10 employees with a college degree or above. In 2011, this number had exceeded 330, and the proportion of scientific and technical personnel in the company reached 60%. The innovative talents needed by companies like Ankeruer can be divided into three levels: first, program talents, which are top talents; second, product development talents; third, application development talents, where users are known, and users A variety of levels of communication, in addition to write new technical product application articles. All three kinds of talents, Ankerui, have. In the early stage of the company's development, there was also a problem of brain drain because of its weak foundation and low salary. For this reason, around 2008, Ankerui launched the "rooted plan" and "rich plan." In addition to the R&D personnel's various development and incentive policies, the “rooted plan” also includes vehicles, awards, home delivery stickers, and car stickers. Among them, 16 cars, 3 awards, 8 posts, and car stickers are available. Ten people have stabilized a large number of key talents. The "Get Rich Plan" is a process in which nearly 40 key employees set up investment companies to participate in Ankerui and become the second largest shareholder of Ankerui, sharing the company's development results each year. These policies have retained talents and promoted the company's innovation and development.

By the end of 2010, the company had 89 patents authorized, 18 patents accepted, and 57 computer copyrights. It was a leader in the industry. Acrel's two invention patents have made significant contributions to the progress of the industry. If the power automation scheme of power plants and substations is applied to the intelligent power distribution system at the user end, due to the factors of the project, the cost of the product is high, and the engineering cost is astonishing. For this purpose, Ankerui has developed two products with invention patents: ARTU-M32 telemetry device that can detect 32 current signals at the same time; and ARTU-K32 remote signal device can detect 32 switch signals at the same time. These two kinds of products are applied in the intelligent power distribution of the user end, the cost is reduced by 70%-80%, promote the intelligent development of the user end forcefully.

Today, the focus of work during the week is to grasp the company's development prospects and find the company's next development direction. For this purpose, we will pay close attention to the country’s new policies at all times in the week and provide timely insight into the development of emerging markets. Every day during the week, we will look at the latest information collected in one day before we go to bed. We will discover emerging markets for energy monitoring instruments, such as those used in photovoltaic power generation, and also in wind power generation, which can be used in the power management of factories. In the rise of the smart grid and the Internet of Things, there is a huge market space.

Zhou Zhong pointed out that the concept of smart grid, the introduction of the Internet of Things, and the development and application of new energy have enabled all companies to be in a big era of change. Ankerui has made corresponding plans in this respect: First, it has positioned itself as the target of the smart grid user and not as an online business; second, it further subdivides the user's end to provide different solutions for the subdivided industries. Such as data center power management system, building energy management system, photovoltaic monitoring system and so on. Young Ankerui has become a Chinese leader in this emerging market and will become one of the world’s leading companies in the near future.