Exploring the international market Fengshen Tire intends to set up a sales company in Germany and the United States
Recently, Fengshen Tire announced that Fengshen Tire will further enhance its ability to expand its international market, optimize sales channels, consolidate its advantages in all-steel radial truck tires and engineering tires in Europe and North America, and accelerate the development of tires for passenger car products. Develop and increase the sales and market share of the company's products in Europe and North America, and promote the company's internationalization strategy. The company plans to invest 80,000 Euros and 200,000 US dollars to set up sales companies in Europe and the United States, respectively, to be responsible for sales in the European and North American markets. . Fengshen West Europe Sales Co., Ltd., registered in Germany, is mainly responsible for communicating with local dealers in the European market on sales of company tire products, assisting local customers in marketing programs, providing technical and marketing support on tires, and The above activities charge a certain amount of consulting and marketing expenses and sales of tire products. Aeolus Tyre America Sales Co., Ltd. is registered in the United States and is responsible for communicating with local distributors in the North American market about sales of tire products of the company, assisting local dealers in marketing programs, providing technical and marketing support for tires, and undertaking the United States. The importer is responsible for selling tires to local dealers through retail or wholesale. The announcement also stated that Fengshen Tire has established sales companies in Europe and the United States, which is in line with the company's further development of the European and North American markets, and enhances the company’s strategic brand image arrangement in the European and North American markets. It will effectively promote the company’s product sales in Europe and North America and enhance the company’s sales. The influence will promote the company to expand the international market. The laws and policy systems and business environment in the United States and Europe are quite different from those in China. Companies need to be familiar with and adapt to the business and cultural environment in the United States and Europe as soon as possible, which poses certain risks to the establishment and operation of the US and European sales companies.
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