China National Heavy Duty Truck Co., Ltd. will launch a new model of long-haul tractors and 30-ton trucks
Recently, two heavy-duty tractors and 30 engineering vehicles of China National Heavy Duty Truck Co., Ltd. have completed assembly, commissioning and in-plant tests, and entered the vehicle review stage. After the announcement is completed, it can be marketed and sales realized. These two new products have enriched the product platform of CNHTC Special Vehicles. After sales, they will greatly enhance the market competitiveness of the company and accelerate the pace of “second startup†of heavy-duty vehicles. Dongfeng Commercial Vehicle and the new long car launched by FAW Jiefang Taper Thread Union,Standard Pipe Nipple,Pt Thread Male Union,Black Nipple Fitting SHAOXING OGAWA PIPE CO.,LTD. , https://www.sxogawapipe.com
With the increasingly fierce competition today, the importance of the development of new products to enterprises has become increasingly prominent. How to accurately and quickly plan and develop new products based on the needs of the market is a major problem that plagues companies, and it is also a major obstacle to enterprises' "second-time entrepreneurship." In order to enhance the core competitiveness of CNHTC Special Vehicle Company and maintain its sustainable development momentum, CNHTC has developed and designed two new products specifically for special vehicle companies: long-haul tractors and 30 construction vehicles.
One or two new products have excellent performance and broad market prospects
With the continuous development of China's automobile industry and continuous improvement of economic level, users have put forward higher requirements for vehicle modelling, driving comfort, ease of operation, safety and stability, and reliability of the vehicle.
Today, the casualty rate of truck accidents in China is much higher than that in Europe and the United States, and the current mainstream heavy trucks in China are mostly flat-heavy trucks. Flat-truck truck seats are high, and people feel unsafe when they encounter storms or sharp turns. If the long head design is adopted, the long driver's seat can be located between the front axle and the rear axle, which will play a buffering role, and the noise from the engine will be greatly reduced. This will not only ensure stability, but also improve comfort. Do not turn over the cab during maintenance. The Long Header caters to consumer demand for heavy trucks due to its high safety, good fuel economy, comfort, and stability. In this context, CNHTC incorporated long-haul tractors into the new product development plan and developed the Weiqi brand long head car series with proprietary intellectual property rights, which is the flagship product of 6×4 long head traction. The automobile has been assembled and commissioned by the Heavy-duty Special Vehicle Company.
Heavy truck tractors are equipped with a newly developed long-distance car cab and engine with independent intellectual property rights. All front axles are equipped with disc brakes. The frame uses high-strength steel plates and can be equipped with AMT mechanical automatic transmission. Box, the former little leaf springs, double aluminum alloy tanks were selected, and the chassis layout was renewed. Its configuration is much higher than the current domestic long-distance car configuration, reaching the international advanced level.
At present, in some of the basic constructions of mines, railways, highways, power stations, and wharfs in China, the working conditions are harsh, with large slopes, many bends, large dust, and poor road surfaces. Vehicles in these areas are mainly used for internal transportation and carrying ore. Coal, soil and earth-rock stripped transport. China National Heavy Duty Truck fully responds to the national policy of energy conservation and emission reduction. After sufficient market research, and in compliance with relevant national laws and regulations and maximizing the interests of users, it has been developed in a targeted way to meet the needs of the mining area. 30 tons of construction vehicles that can drive on the road.
30 truck equipped with a new generation of single-side cab with independent intellectual property rights developed by CNHTC, WD615 EGR engine, all-disc brakes on the front axle, frame with high-strength steel plates, and AMT-equipped automatic transmission Box, aluminum alloy tank, and re-arrangement of the chassis. Its performance has reached or surpassed the domestic similar models, its application is more extensive. After being put on the market, it will be favored by the users with its characteristics of large carrying capacity, good economy, reliable quality, comfort and safety, expanding the visibility of CNHTC products in the market and increasing market share. It contributes to the development of China's auto industry and provides economic, reliable, practical and excellent transportation tools for economic construction, which has significant social benefits.
Second, new product research and marketing network planning first step
CNHTC has clearly realized that new products are a necessary factor for the sustainable development of enterprises. New product marketing has gradually become an important indicator to measure whether companies can respond favorably to market changes. The breadth and depth of thinking on new product marketing determines the company Build your ability to compete in the future. Therefore, CNHTC has attached great importance to the marketing of two new products: long tractors and 30 construction vehicles.
In early 2011, CNHTC incorporated the research and marketing network construction of the two new products into its annual plan, combined with the characteristics of new products, researched marketing channel strategies, and conducted new product research with planned, purposeful and targeted measures. Network construction and other work. On the one hand, the organizers went to the blank market and the target market to conduct research on their own, and on the other hand launched distributors and users around the world to provide new product demand information. In the current six-head tractor market in China, the main sales area has established an independent marketing and service network. At the same time, it has conducted scientific argumentation on the entry point, timing, and mode of market entry. It strives to achieve product extension under strong brand through differentiated, vigorous and multi-formation of new product marketing, thus creating a new market pattern with new products.
Third, extensively carry out new product training
In order to enable the two new products to occupy the market as soon as possible, new economic growth points will be formed. With the strong support of technical center personnel, CNHTC Special Vehicle Company compiled the relevant information of the new product into a training material and systematically trained the marketing and service personnel in batches and in batches. The training includes five categories: model classification, basic domestic conditions, product structure and basic configuration, selection devices, and international and domestic competitors. The relevant personnel should be made aware of the performance characteristics, advantages, extension scope, and the situation of domestic and foreign competitors of the two new products, so that in the future work, according to the needs of users, give correct guidance and rapidly increase the market share of new products. .
Fourth, complete the trial production of new products in advance
According to the trial progress requirements of CNHTC and its technical center, CNHTC shall complete the trial production of a 4×2 long-haul tractor by the end of June 2011 and complete a 6×4 by the end of July 2011. Long-haul tractors and 2 30-wheeler trials.
After receiving the task, CNHTC Special Vehicles Co., Ltd. actively studied the trial production scheme, quickly organized the procurement of various types of accessories, analyzed in depth the production and processing problems of the 30 engineering vehicle cab, and made preparations for the vehicle before going online. Finally, with the strong support of the group companies, technology centers, and various fraternal units, with the joint efforts of all the cadres and workers, CNHTC completed two long-haul tractors and two 30 on June 30, 2011. The entire vehicle trial production task of the engineering vehicle completed the trial production tasked by the group company one month ahead of schedule, saving time for the announcement of the completed vehicle.
V. Make every effort to create product advantages consistent with CNHTC brand
In order to enable the cadres and workers to realize the importance and necessity of the two products for the next step in the development of the company, the Assembly and Trial Workshop of the Special Vehicle Company has held a mobilization meeting before the loading to clarify the schedule, emphasize quality and safety, and require all Employees carry forward the fine traditions of daring to shoulder heavy burdens and dare to fight hard. They also need to work hard to create new products. They must establish a high degree of sense of responsibility and mission, challenge confidence and challenge ability, and must ensure the successful completion of trial production tasks.
Special distribution, excellence. In order to verify the accuracy of the BOM and product processes of the two new models, and also to accurately perform cost accounting, CNHTC has implemented special distribution of new product components and set up specific areas to centralize the storage of two new products. During the assembly process, technicians involved in manufacturing, quality and quality pay attention to the site to guide the assembly and solve problems; the workshop director, dispatcher, construction, and safety officer wait for the entire route from the vehicle to the downline to coordinate all matters; all operations All of them have worked hard to improve their work style, strictly implement the process route, and each bracket and each screw are meticulously assembled to ensure that every process and every link is not an error and that excellent projects are implemented.
Overcome difficulties and make every effort to ensure that. Because the two models are the first trial production, the process is not verified, the assembly process will inevitably encounter some problems. 30 When the engineering vehicle was installed in the cab, the front bracket of the cab was not matched with the cab body and the connection was difficult. The R&D personnel carefully researched and solved the solution together and learned and adopted various methods. After nearly two hours of repeated disassembly and The trial finally ensured the smooth release of the two prototypes.
Heavy-duty truck tractors also encountered difficulties in the assembly process of the trial manufacturing plant. Due to the tight schedule, the CNHTC Technology Center dared not to relax at all. The minor problems such as undetected wires and parts were not met after consultation by multiple personnel. The site was restructured; heavy-duty truck company personnel based on the rich experience of 60 mine car installation, it is recommended to replace the HOWO silencer bracket, limit pull belt, lift pipe to the corresponding parts of the 60 car, in the technical center personnel After the approval, the implementation of replacement; due to the engine integrated front bracket can not be put in place, the relevant personnel decided after the study, instead of segmented front bracket, and on-site map, in the frame workshop processing, so as to ensure the smooth operation of the vehicle After the cab was installed, it was found that the exterior parts of the driver's cab were not matched with the engine hood. The personnel involved in the trial workshop did not count personal gains and losses, and took advantage of the rest time on July 1-3, 2011 to come to the company to trim the vehicle. , to ensure the normal follow-up work.
Nowadays, the advertising, marketing planning and preparation for batch production of the heavy-duty tractors and 30 construction vehicles are proceeding at the same time. Many personnel perform their duties, and various tasks are being carried out in an orderly and orderly manner. With. It is believed that after the two new products are put on the market, they will surely provide solid product support for the development of CNHTC in 2012 and henceforth, bringing huge economic benefits and social benefits. Heavy-duty truck company will soon usher in "II. The new brilliance of the second venture. 
