"Liberation" brand value 11.462 billion yuan
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China-Singapore Jilin Net June 20: Recently, the “2006 China Most Valuable Brand Conference†was held in Beijing. FAW's "Liberation" brand value reached 11.462 billion yuan, and continued to rank first in China's truck manufacturing industry.
Since the 1980s, the liberation has continuously strengthened its independent development system, and many new products that meet the needs of the market at that time have appeared in succession. The significantly improved product strength continues to consolidate the foundation for the liberation of independent brands.
In 2006, the liberation of the fifth generation of products represented by Aowei, Converse, Dawei, and Denway has become the main force for the liberation and smashing of the market. Through independent innovation, emancipation and continuous mastering of truck core technologies with independent intellectual property rights, the market competitiveness of liberated products has steadily increased.
Based on its powerful independent research and development capabilities, it gathered a large number of innovative technological achievements and liberated it in 2006 with the launch of Aowei 350-horsepower tractors, Converse dump trucks, and other products, expanding the coverage of the liberation of heavy trucks, and strengthening the differentiation of liberation products. The advantages, and Liberation of Denway's listing, have strengthened the competitiveness of liberated products in the field of China Cards and formed a new market growth point. At the same time, the emancipation of the fourth-generation products, such as gold pheasants, gold llamas, and gold oxen, has been able to release vitality through adaptability improvements such as reduced weight and multi-axis. Through independent innovation, emancipating the ever-widening product structure and continuously improving product levels have enabled the emancipatory brand to continue its development.
In 2007, the sixth-generation heavy trucks that represent the highest level of independent commercial vehicles in China will be listed in volume. With the overall strength comparable to the world's top products, the sixth-generation heavy-duty trucks will inject more powerful international competitiveness into their own brands. Under the guidance of the "Self-development and open cooperation" strategy, liberation trucks will be able to continue to write successful "money-making machines" in a broad international market. With the continuous enhancement of brand value, liberation trucks will surely be on an international journey. Bring more glory to the people.
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