Great Wall Lubricating Oil Enhances Market Local Service
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On June 6, the first barrel of lubricants with “SINOPEC†as a trademark was successfully rolled out in Singapore. Except for the head of Sinopec related business, officials from the Singapore Enterprise Development Bureau, the Economic Development Bureau, the Chinese Consulate General in Singapore, and SINOPEC Suppliers and distributors in the Asia Pacific region are also present. This is undoubtedly a great leap forward for the entire Chinese lubricants industry, and it also highlights the clear and strategic deployment of Sinopec lubricants.
A person in charge of Great Wall Lubricants disclosed that in the strategic deployment of Sinopec's lubricants in the internationalization strategy, Singapore used a unique oil trading hub to upgrade the simple product export trade model into investment, production, marketing, and management integration. The business model will also become a forward-looking business to Europe and the United States market.
Sinopec Corp. clearly proposed the internationalization in the “Eleventh Five-Year Plan†and set development of overseas downstream business as an important development goal. As a flagship brand of Sinopec, Great Wall Lubricants will undoubtedly need to assume the historical responsibility and mission of promoting Sinopec's international operations.
In order to give full play to the effects of the lubricating oil brand, Sinopec has adopted “SINOPEC†as the sole brand of Sinopec lubricants in the overseas market, and used the lubricant with strong consumer goods as the carrier to break through the overseas market and conduct brand image in advance. Construction will pave the way for future petrochemical operations and gas station overseas operations.
Former Japanese Prime Minister Yasuhiro Nakasone once said: "In the international exchanges, Sony is my left face and Panasonic is my right face." Nakasone's words are of profound significance. The two companies' brands resemble two gemstones. In the same way, the prime minister is naturally prepared for sensitization by illuminating his way forward. Equal feelings should also include the heads of the United States, Britain, Germany, and South Korea. Prior to 1988, South Korea’s position in the international community was inconspicuous. Today, Korean companies represented by Samsung have become global strategic partners of the International Olympic Committee (IOC) since the implementation of the internationalization strategy, accompanied by Samsung’s never Starting from the roadside goods to the modern large enterprises full of vitality and technology, the national brand image of Korea as a whole has also rapidly increased.
The growth of China’s economy has attracted worldwide attention. This is already an unstoppable force. However, if there is not a rise of a number of "Chinese brands," relying only on extensive "Made in China," growth will not be too long. As one of China's five pillar industries, the petroleum and chemical industries have far-reaching strategic significance in their international development and the creation of "Chinese brands."
SINOPEC, which is in the position of “leader-in-bred†among the “Chinese characters†in the country, is driven by a strong sense of social responsibility and political responsibility, and has made many efforts both in guaranteeing national supply and satisfying consumer demand. In the future, China wants to become a world power and enhance the image of a national brand. It needs a large company like Sinopec to form a strong support. And more importantly, in the special fields such as energy, the brand competition among enterprises will develop into a competition between a brand group and another brand group, and then develop into competition between countries. Therefore, Sinopec's creation of a brand is not only a corporate behavior, but also a brand responsibility and a social responsibility.
History also brought opportunities to China. We are delighted to see that Chinese companies represented by Sinopec are also taking advantage of the Beijing Olympics to actively create ethnic groups of “Chinese brandsâ€. At the same time, as a forward force of Sinopec Internationalization, Great Wall Lubricating Oil is positioned in the frontline brand, taking the high-end route, and using its technical output and brand output as its features to achieve overseas processing and overseas sales, although only China's oil and petrochemical industry is made from “Made in Chinaâ€. A good start for the “Chinese brand†has been made. “The road is long and long-lastingâ€, but more Chinese companies can follow it.