Haig: Touching the eyes of the world bus industry
The annual World Bus Expo Asia took place at the Shanghai New International Expo Center, drawing global attention once again to China's growing influence in the transportation sector. Hager Buses showcased its latest lineup of six large series, spanning from 8 to 18 meters in length. These models include passenger, tourism, bus, and group vehicles, highlighting the company’s advancements in 2008.
European manufacturers continue to lead the global bus industry. At the event, Scania, a major Scandinavian commercial vehicle producer, shared a booth with Suzhou Golden Dragon. The two brands displayed the Scania Hager A80 and A50 models, showcasing the collaboration between European and Chinese manufacturers. This was the first time a Chinese-made passenger car appeared on a European commercial vehicle manufacturer's stand since Suzhou Golden Dragon became a strategic partner of Scania.
Walking into the Hager booth felt like entering a high-end boutique. The design was elegant, with a clean layout, open space, and carefully chosen lighting and background elements that emphasized the vehicles themselves. Gray tones, white seating areas, and the intricately designed Hager logo gave visitors a European feel. Unlike traditional Chinese exhibitions that rely on loud noise to attract attention, Hager focused on professional explanations and attentive service, allowing visitors to better understand the new models.
This year, Hager had the largest booth and the most new products but chose not to hold a formal product launch. Instead, they left the judgment to the audience, aiming to gather honest feedback and better understand customer needs. This approach allowed for more genuine interactions and insights.
Among the six new models displayed, the Scania Hager A90 stood out with its advanced technology and stylish design, built on the original Scania chassis system. It is a high-end luxury long-distance passenger bus that reaches world-class performance standards. The H92, an upgraded version of the V92, features a semi-trailer design that represents a significant innovation in the bus industry. Other models like B98H, a BRT city bus up to 18 meters long, and B92 and H8 also showcased Hager’s commitment to innovation.
Hager also integrated advanced technologies such as CAN bus systems, intelligent electronic control, and energy-saving brakes, setting a new direction for the Chinese bus industry. Safety was a key focus, with the Scania Hager A90 featuring a three-dimensional computer-aided body structure and international-leading braking systems, including EBS, ABS, and TC, ensuring maximum safety and efficiency.
KLQ6125D, a luxurious VIP business bus, was another highlight. Designed for comfort and style, it includes features like a segmented windshield, a diffuse lighting system, and a high-quality entertainment system with DVD playback and dual LCD displays.
In addition to showcasing new products, Hager emphasized environmental protection. They distributed eco-friendly shopping bags at the exhibition, supporting the government’s “plastic limit†initiative. This move aimed to raise awareness about environmental issues and encourage sustainable habits.
Hager’s focus on sustainability and social responsibility has helped elevate its profile in the global bus industry, proving that innovation and ethics can go hand in hand.
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