Haig: Touching the eyes of the world bus industry
The annual World Bus Expo Asia was recently held at the Shanghai New International Expo Center, drawing global attention once again to China’s booming bus industry. Hager Buses showcased its latest lineup of six new series, ranging from 8 to 18 meters in length, including passenger, tourism, city, and group buses. These models highlight the brand's cutting-edge developments in 2008, showcasing innovation and quality that reflect the company's growing influence on the international stage.
Adjacent to the Suzhou Golden Dragon booth, Scania, a leading European commercial vehicle manufacturer, displayed its dual-brand models: the Scania Hager A80 and A50. This collaboration marks a significant milestone, as it is the first time a Chinese-made passenger car has been featured at a Scania booth since Suzhou Golden Dragon became a strategic partner. The integration of European and Chinese craftsmanship demonstrates a strong synergy between two automotive powerhouses.
Walking into the Hager booth feels like stepping into a high-end boutique. The design is elegant, with a clean layout, open space, and carefully chosen lighting and background elements that emphasize the vehicles themselves. The use of gray tones and white seating areas, along with the iconic Hager logo, gives an unmistakable European feel. Unlike traditional exhibitions that rely on loud noise to attract attention, Hager opted for a more professional approach, offering detailed explanations and personalized service to engage visitors and potential clients.
This year, Hager had the largest booth and introduced the most new models, yet they chose not to hold a formal product launch. Instead, they gave the audience the opportunity to experience the vehicles firsthand, allowing for direct feedback and a more authentic evaluation of the new models. This strategy reflects Hager’s commitment to listening to customer needs and improving based on real-world experiences.
Among the standout models were the Scania Hager A90, a high-end luxury long-haul bus featuring advanced technology and a world-class chassis system, and the H92, an upgraded version of the V92 with innovative semi-trailer design. The B-series included city buses like the B98H, a large-capacity BRT bus, and the B92 and H8, both newly designed for urban transportation. These models demonstrated Hager’s dedication to combining aesthetics, technology, and functionality.
Safety remained a key focus. The Scania Hager A90 featured a three-dimensional computer-aided body structure, advanced braking systems such as EBS, ABS, and TC, ensuring top-tier active and passive safety performance. The KLQ6125D, a luxury VIP business bus, offered comfort with features like a segmented windshield, ambient lighting, and a premium entertainment system.
In addition to showcasing new products, Hager emphasized environmental responsibility. Rather than holding a product launch, the company focused on promoting green initiatives, distributing eco-friendly shopping bags and supporting the government’s "plastic limit" campaign. This effort aimed to raise awareness about sustainability and encourage small, meaningful actions to reduce environmental impact.
Hager’s approach at the exhibition—combining innovation, safety, and environmental consciousness—has not only captured the attention of the global bus industry but also highlighted the brand’s growing reputation as a leader in the sector.
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