When the development of China's construction machinery slowed down

The development of China's construction machinery in 2011 has seen a fairly clear "turning point", and some people think that this will be the beginning of the "deep winter period" of the construction machinery industry. However, more people think that after a period of rapid growth, there is a very reasonable “return” phenomenon. The author personally agrees with this statement, and also hopes that the industry can achieve a better coordination between the host company and the accessory company through such an adjustment. status. Objectively speaking, whether it is an individual person or a social organization, it is often forgotten when they are proud of it. Consider the long-term growth rate in the second half of 2010. Whose head is still very calm? After these changes and adjustments, the review of the entire market will become even more ideal. There will be more time to thoroughly understand the current environment of the industry and find out the current shortcomings and shortcomings. This is, to some extent, a good thing!

During the "Eleventh Five-Year Plan" period, the construction machinery industry experienced an unprecedented rapid growth, but if it is rude, then the whole industry will be nothing more than the accumulation of quantity in this period! Even this quantitative change is to achieve an ideal degree, so to achieve a qualitative leap, you really need to complete a lot of work! In other words, we will examine the industry with the development of kits. While expanding production and doubling our sales volume, the market share of foreign core parts is also expanding due to our expansion, and they are profitable. There is no less than these host companies that expand the territory, and the Chinese host will not become the terminal beneficiary of the OEM, but instead become the "host" of the profits of major foreign accessory companies.

In 2011, whether it was due to passive or not, in short, this situation has already taken shape. Most companies also believe that the current construction machinery market needs a buffer period to adjust, not only beneficial to the sustainable development of the host company, but also supporting domestic production. The competition between pieces and foreign matching pieces creates a relatively balanced environment.

Why do you say this way? In fact, it is not difficult to verify that when China’s excavators and loaders increase at a rate of 60%-70% every year, the entire market is almost fiercely hot, and this time it is rushing to the name brands such as Kawasaki and Rexroth. The preferential supplier right of the accessory company will win the market opportunity. This will result in the entry of foreign well-known accessory companies like the city, and the ethnic accessory companies will be extremely talented!

Of course, this is an external environment that creates a relatively balanced environment. However, the "half of the country" that really needs to implement domestically-made construction machinery parts must not rely entirely on luck. Nowadays, the domestic construction machinery market is in a period of relatively stable development, which is a good opportunity for the accessory industry. Wang Changjiang, a veteran expert in the industry, made a metaphor between the kit and the host company: “China's mainframe companies don’t need 'people lover', what’s needed is a 'good wife and good mother’”. The author believes that the image is the same in this industry. In the same way, if China's construction machinery is to be "not derailed", China's matching parts will become a "good help." The realization of "Singing Fufu" is the realization of the OEM that Wang Changjiang said.

However, it is really not a simple matter to really realize this "fufufufu", which requires our accessory companies not only to do the product but also to do the matching, not only to the excellent quality of the product but also to require the integration of the components. The solution is good. Of course, it is not always a shame to be able to take advantage of your internal skills, and the attention and attention of the host company is also crucial. Therefore, timely and calm construction machinery industry is not a good thing for such a structured market!