Shaanxi Auto took a service-oriented manufacturing route to make spring service service


Since the beginning of January, orders from Shaanxi Auto Group, a well-known heavy-duty truck company, have come a long way. Order exceeded 700 in the first month of the month. In January, Shaanxi Auto produced 12,253 vehicles and sold 8991 vehicles, which all increased by more than 7 times year-on-year, creating a new record for production and sales in the first month. It is no accident that Shaanqi’s production and operation in the off-season is not declining. According to industry leading experts, Shaanqi Heavy Trucks has achieved such impressive performance. In addition to the competitive advantages of its products, its industry-leading after-sales service and service concepts are undeniable.

On March 11th, Shaanxi Automobile Heavy Duty Care Service “Spring Service Month” officially kicked off in Shaanxi. Shaanxi Auto Services “Military Soldiers” traveled to all parts of the country to get close to the market, and they were willing to take the initiative and provide full service. The aim is to let end users and service stations personally feel the warmth brought by Shaanxi Auto's “intimate service”, further narrowing the distance between enterprises and users, and continuing to maintain its leading position in the industry.

Service-oriented manufacturing, Spring service caring users on the road

In China's heavy-duty truck industry, the understanding of services by various companies is that the benevolent sees the wise and wisdom, and Shaanxi Auto also has a special understanding of the service. Fang Hongwei, chairman of Shaanxi Automobile Group, once stated that in the face of complex domestic and international market conditions, Shaanxi Automobile Group must promote the business model of “service-oriented manufacturing” and establish the market internally by the business philosophy of “winning the world, leading the quality, and achieving the future”. Awareness of service, external integration of resources to establish a service platform, innovation in service value, and achieve a win-win situation between enterprises and users.

It can be said that "service-based manufacturing"! Shaanxi Auto once again used actual actions to play the strongest notes that belonged to the entire industry.

The reporter recently saw at the Shaanqi service station that under the red banner slogan entitled “Shaanxi Heavy Trucks, Caring for the User, Spring Gifts Premium Service, Free! Reduce! Send!” in the spring banner service, the service station staff are working on it. Check the driver's use of the engine.

It is reported that Shaanxi Automobile has carried out a series of service feedback activities throughout the country since the beginning of the year, and during the service month, Shaanxi Automobile has also increased its service efforts. During the event, all old and new users of Shaanxi Auto Heavy Duty Trucks, which are in the service station of Shaanxi Heavy Duty Truck Co., Ltd., will receive preferential services for the total cost reduction of RMB 200. In addition, a special oil for Shaanqi Heavy Trucks will also be awarded. There are 20,000 users of vehicles to enjoy the care of free special oil.

Fan Yi, Deputy General Manager of Shaanxi Automobile Sales Co., Ltd., is located in Fuzhou, Beijing, and is currently a privately-owned company.巍I缕?匕?没 没 没 没 没 瘢 瘢 ? ? ? ? ? ? ? ? ? 诼 诼 诼 诼 诼 诼 诼 诼 诼 诼 诼 诼 颐蔷 颐蔷 巳糜 巳糜 巳糜 巳糜 巳糜 巳糜 巳糜 巳糜 巳糜 巳糜 巳糜 巳糜 巳糜Fading craftsmen?

Far-reaching significance, Shansteel's caring service and new standards in the industry

At present, the entire industry has a large number of service brands, and service efficiency and quality vary greatly. The "Caring Service" brand owned by Shaanxi Auto has won the full recognition of users in recent years with its high-quality service and is unique in the heavy truck industry. China's well-known industry media, Transportation Managers World, once provided statistics on heavy truck industry services. Shaanxi Automobile is leading the industry in service professionalism and service quality. The launch of the “Spring Service Month” campaign will set Shaanxi Auto's service brand to a new level.

In a few short years, how did Shanxi get the trust of so many users? Shanxi Keqiang, Marketing Director of Shaanxi Automobile, pointed out the reasons: Shaanxi Auto's “intimate service” has always been in the leading position in the industry, and “Spring Service Month” activity is just a reflection of caring service brand. Our caring for customers is not just vehicles. The service, more on the spiritual level, should be devoted to the most demanding customers. Since then, Shaanxi Automobile Group has placed its advanced service system in the same important position as quality, technology, and execution strategy. Perfecting and upgrading the “intimate service”, after 2006, Shaanxi Auto and Weichai Power, Fast and Hande axles were combined, and the “big S service” project lifted another climax. In the industry, Shaanxi Auto first released the Blue Book on the Current Situation of China's Truck Drivers' Liveness, and issued the first "China Truck Driver's Day" to collect "China Truck Driver Song - Brighter Sky" for truck drivers. In 2010, it implemented the "Ultimate Action". Through the "speeding up service efficiency, speeding up service guarantees, and speeding up service quality," the three major speed-up actions have achieved a new leap in service. Shaanxi Steam has set a new standard of service for heavy-duty trucks while bringing surprises to users.

It is understood that in order to narrow the distance between enterprises and users, build a platform for mutual communication. Shaanxi Auto has launched the “Golden Harvest for Shanka Heavy Duty” campaign for users across the country, sincerely invites users to participate in the construction of enterprise service upgrades, and gives generous returns based on the contribution of Golden Ideas. More participation and interaction, and giving full play to the maximum value of the users, make Shaanqi’s spring services once a month effective and positive than once. It is of far-reaching significance.

Leading the service, the corporate culture of Germany won the world and moved the market

In 2010, Shaanxi Automobile carried out a new interpretation of its business philosophy: “Winning the world, leading the service, and achieving quality in the future”. It can be seen that Shaanxi Auto has taken service as its core concept and is deeply rooted in the corporate culture. Service leadership is to upgrade from traditional manufacturing companies to service-oriented manufacturing companies, create competitive advantages with services, and win markets with comprehensive service solutions. Shaanxi Steam constantly pursues the confidence and determination of the highest quality.

In the global unfavorable economic environment in 2009, Shaanxi Automobile's top R&D team inside and outside the United States, innovative product technology, has always been committed to providing consumers with more cost-effective products. Long F3000 has been fully listed and has become the focus of market chase.

In order to guard the "high tide" in the fierce commercial vehicle market, Shaanxi Auto's after-sales service quickly responded and fully implemented "Ultimate Action", ie, using the shortest time, the most immediate route, the most effective action and the best service quality. To serve more Shaanxi Auto users. In order to implement the “Ultimate Action”, to achieve the timeliness first, and to ensure the user satisfaction first service goal, Shaanxi Automobile Co., Ltd. jointly established 3900 service stations and 1,076 GPS service vehicles with Weichai Power, Fast, and Hande. The service model realizes a high degree of integration among enterprises, users, and service stations, and together creates a high-quality service network system with high efficiency, good service, and good reputation, making Shaanxi Auto's customer satisfaction with service brands rank first in the industry.

It is understood that Shaanxi Automobile will occasionally launch service "combination boxing" in 2010, such as the 4th China Truck Drivers Festival, large-scale user visits, cool and warm services, and its meticulous and considerate service has been established. The most considerate customer in China's heavy truck industry is the model image of “intimate service”. The expert analysis believes that Shaanxi Automobile has the dual advantages of excellent product quality and strong service accessories guarantee, and gives full play to the scale advantages. Shaanxi Automobile has turned from product manufacturing to service manufacturing and has become the service brand development direction for the entire heavy truck industry in the future.

View related topics: Shaanxi Auto's second-generation triple card debut


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