Plastics industry: Creating a green brand is an inevitable choice
Bag Filling Machine,Bag In Box Filling Machine,Pouch Filling Machine,Pouch Packing Machine Hangzhou Jingyi E-commerce Co.,Ltd , https://www.jypackmfg.com
Tang Yuan believes that in today’s world, one of the important signs and driving forces of economic globalization is the global competition of multinational companies and star enterprises, and it is those familiar to these companies that compete fiercely in the market. famous brand. In China, the plastics industry currently lacks such brands. At the same time, in order to comply with the needs of national development strategies and market trends, the plastics industry must focus on greening when creating brands. On the one hand, energy conservation and environmental protection are fundamental measures to reduce raw material consumption, which can significantly reduce costs and significantly increase competitiveness. This is not in contradiction with the company’s pursuit of its own interests; on the other hand, green plastic products are increasingly being Widely recognized by the society, which opens up a larger market space, the company has a broad prospect for development.
Tang Yuan pointed out that the creation of a green brand by a plastics company is also a need to adapt to the market and to adapt to the upgrading of domestic residents’ consumption structure. With the sustained and rapid economic development of our country, the people’s living standards have rapidly increased, and the demand for plastic products has gradually evolved from the extensive model of the past to high-quality, high-quality, and non-polluting. Green plastic fully reflects the trend of changes in the structure of residential consumption, which is the direction of market demand development, who will take this direction, create a green plastic brand, who will be able to seize the market opportunities.
Tang Yuan suggested that creating a green plastic brand requires the joint efforts of both enterprises and the government. First, companies must do a good job in green development planning. They must design corporate development strategies, production processes, marketing models, and corporate culture concepts in accordance with the concept of circular economy, and build a green brand concept throughout all aspects of the enterprise. Second, the government should establish incentive mechanisms. Promoting enterprises to build green plastic brands, through the establishment of a green product certification system, encourage residents to give priority to the purchase of products that have been eco-designed or certified by the environmental label to promote green consumption, establish a green brand assessment, optimization and promotion mechanism, and regularly select different industries across the country. The advanced green brand products and production enterprises in different regions encourage various media to vigorously promote green brands and manufacturing enterprises, thereby forming an atmosphere conducive to strengthening green brand products and promoting the development of enterprises.