Personalized custom vehicles have become the mainstream trend of supercars

Personalized customization has become the mainstream trend of supercars. The super-luxury brand Rolls-Royce said that from 2011 sales data, more than half of the vehicles in the Guste model of the order production have the individual elements of Rolls-Royce Motor's “Customization Plan”. To this end, Rolls-Royce Motors announced the expansion of its custom-customized planning business and the expansion of its production base in Goodwood. Expansion will begin this month.

From unique paint colors, personalized waist lines, welcome pedals, to exquisite complete vehicle configurations such as champagne suits, cigar boxes and picnic sets, the “Custom Plan” service for Rolls-Royce Motors 2011 Performance set a decisive contribution. Rolls-Royce achieved a 107-year record high in 2011, delivering a total of 3,538 vehicles, an increase of 31%. Greater China became the world's largest market for Rolls-Royce Motors in 2011 and Beijing and Shanghai achieved the top two global sales of authorized dealers in 2011 respectively.

Rolls-Royce Chief Executive Toston Muller Uffs, said: "Rolls-Royce Motors has always been adhering to the custom plan, a highly personalized phantom and Guster car to achieve this goal." 2011 Of the phantom models sold in the Middle East market, as many as 99% of the vehicles contained custom elements (in 2005, the proportion of custom-designed elements in the same series of vehicles was 75%). During the same period, the proportion of custom planning elements in the European region's Mirage models increased from 50% to 89%, in North America from 30% to 84%, and in the Asia Pacific region from 50% to 79%.