Corrugated packaging welcomes new opportunities in the era of e-commerce
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The arrival of the era of e-commerce, the impact on traditional industries can not be avoided, as is the corrugated packaging industry. Under the flourishing e-commerce business, traditional corrugated packaging companies have to make corresponding adjustments to adapt to the new market environment, including all-round upgrading of carton structure design and enterprise development model.
Obviously, in the era of e-commerce, the corrugated packaging industry is quietly changing. Related companies need to seize new opportunities, break through the constraints of the traditional model, use the Internet to transform, and gain greater room for development under the new normal.
In recent years, the rapid development of e-commerce has greatly increased the demand for corrugated packaging. According to statistics, in 2015, the corrugated packaging demand of e-commerce increased by nearly 50% year-on-year, and the momentum was very strong. In addition, China's future deployment of e-commerce and logistics will also bring more development opportunities and order requirements to the corrugated packaging industry.
However, with the rapid development, the corrugated packaging industry has also exposed many problems. Specifically, the problems in corrugated packaging are mainly reflected in three aspects: First, the scale of the company is small; second, the market concentration is low; and third, the individual needs are not met. These problems have made it difficult for corrugated packaging companies to achieve further development and failed to take advantage of the opportunities offered by e-commerce.
Fortunately, some companies have already begun to realize the above problems and are solving them through Internet technology, realizing the integration of the whole industry chain from design, packaging and printing to integrated services, and breaking the uneconomical, regional dispersion, and individualization of the traditional corrugated packaging industry. Lack of other constraints, to achieve their own leaps and bounds.
In addition, it is worth mentioning that the over-packaging of e-commerce parcels is serious and will have a certain impact on the corrugated packaging industry. In the future, on the one hand, it is necessary to simplify packaging through reuse packaging, standard packaging, and functional packaging to avoid resource waste. On the other hand, we must actively develop and promote environmentally friendly corrugated packaging materials that are easier to recycle, can be naturally degraded, and have a low basis weight.
In general, in the era of e-commerce, the corrugated packaging industry is facing new opportunities for development and the prospects for the future can be expected. At the same time, with the help of Internet technology, the functions of corrugated packaging will be expanded, the functions of advertising and brand carriers will be gradually released, and intelligence will also become the focus of development in the next phase.
For traditional packaging companies, in the face of new opportunities, we must gradually transform from “package manufacturing†to “packaging servicesâ€, seek accurate entry points, and use our e-commerce development opportunities to realize our own leap-forward development.
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