Commercial Vehicle Market Drops Fukuda Accelerates "Internationalization"


The Southern Metropolis Daily reported on February 20 that in the current sluggish domestic commercial vehicle market, what is the starting point of Futian Automobile, which started with commercial vehicles? Recently, information from the Foton Motor 2012 Business Conference --- 2012, Foton Motor will adjust the structure, expand the content, and accelerate the process of internationalization.

In order to “go global”, Foton Motor has conducted detailed product capacity planning. Apart from existing businesses such as medium and heavy trucks and light trucks, pickup trucks and large and medium-sized passenger vehicles will become Futian’s main models for expanding overseas markets.

Zhao Jingguang, deputy secretary of the Foton Motor Party Committee and spokesman for the press, said: “The fiftieth anniversary of the establishment of Foton Motor in 2011 was the result of Foton’s comprehensive launch of strategic deployment and continued globalization, which symbolizes Foton’s auto product competition. The competitiveness and technical competitiveness have been upgraded to a new level. This year, Foton will internationalize the entire fleet."

The foundation of the new plant of Changsha Automobile Factory

At the annual business conference, Foton Motors made a full lineup of its cars and its products include: Auman, Futian Ouhui, Omar, Mengpike, Didi, Foton, Aubell, Sapu, Tulu, Times, A total of 183 prototype cars, powertrains, and component products were put on the market.

According to the "2020 Strategy" released by Foton Motor, by 2020, it will complete the globalization of the market and industrial layout, and strive to become the world's top ten mainstream automotive companies. Zhao Jingguang said that Foton Motors has a complete commercial vehicle product chain and will achieve a profit of more than RMB 30 billion by 2020. High-end products such as Auman's GTL high-end heavy trucks, pathfinder high-end pickup trucks, and Mongolian Parker's mid-to-high-end M PV, etc. Increased profitability has played a key role.

At the end of last year, the foundation of the new plant of the Foton Motor Changsha Automobile Factory was laid. The auto production base invested 3.2 billion yuan and had a production capacity of 300,000 complete vehicles. It is worth noting that, besides the production of automobiles, the base must rely on the Internet of Things and energy reduction. Pai green technology, build a new generation of warehousing and logistics industry. Zhao Jingguang said that the establishment of a new plant at the Changsha Auto Factory of Foton Motor is an important measure for the strategic transformation of Foton Motor and the promotion of manufacturing upgrades. This project is also one of the key construction projects of Foton Motor during the “Twelfth Five-Year Plan” period, and it is the realization of the Foton 2020 strategy. An important step.

Accelerate the layout of the national market

Domestic sales of commercial vehicles have fallen sharply since last year. According to the National Automobile Production and Sales Data released by the China Association of Automobile Manufacturers in January, the decline rate of commercial vehicles in the country continued to increase in January, and the decline rate was much higher than that of passenger vehicles. 28.54%, a year-on-year decrease of 37.16%.

As a full-fledged commercial vehicle product line, Foton Motor Co., Ltd. feels the downturn in various market segments. On February 15, Foton Motors (600166) released production and sales data for January, showing that the total sales volume was 285.07 million units, which was a decrease of 36.3% year-on-year and a decrease of 40.7% from the previous quarter. However, the Foton Motors joint venture company Foton Cummins engine sales thrive. According to the data, the sales volume of Futian Cummins Engine for the month was 5,141 units, a significant year-on-year increase of 167.1%.

Faced with this situation, Foton Motor accelerates the transformation of domestic industrial layout and forms the basis for the nationwide production and sales network centered on Beijing. In the layout of industrial locations, in addition to the production bases in Hunan and Guangdong, in Beijing, Tianjin, Shandong, Hebei, Hunan, Hubei, Liaoning, and Xinjiang, Foton Motors has built different types of production bases and related to market conditions and local characteristics. Supporting industries.

On September 28 last year, the Guangdong plant of Foton Motor's Ouhui Bus Division was put into use. The factory mainly produces new energy passenger cars and the first phase can achieve an annual production capacity of 10,000 vehicles. The official launch of the Foton Motor Ouhui Bus Division's Guangdong plant will accelerate the development of the Futian Middle and High-end bus market layout and form the echo of the Futian Ouhui bus north and south base; more importantly, it will enhance the industrialization of Guangdong's new energy vehicles. The layout plays a key role.

"Going out" will speed up


In order to “go global”, Foton Motor has conducted detailed product capacity planning. Apart from existing businesses such as medium and heavy trucks and light trucks, pickup trucks and large and medium-sized passenger vehicles will become Futian’s main models for expanding overseas markets.

In terms of network layout, Foton Motors 2020 released the “5+3+1” strategy. “5” is to set up overseas factories in five countries including Russia, India, Brazil, Mexico and Indonesia; “3” is to break through the top three global automotive markets in North America, the European Union and Japan and South Korea by producing high-end vehicles and engines. "1" refers to the construction of the Foton Automotive Global Innovation Center, Management and Operations Center in Beijing. With the expansion of Foton Motors' industrial scale, the strategic position of Beijing as the center in Foton Motor will be more prominent.

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