China Commercial Vehicle Debuts at China-ASEAN Expo to Accelerate its Entry into ASEAN Market
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As the construction of the China-ASEAN Free Trade Area continues to deepen, at the Seventh China-ASEAN Expo in Nanning, Guangxi, many domestic automobile manufacturers have their sights on the broad prospects of the ASEAN market. China’s own brand cars are accelerating their advancement. ASEAN market.
Great Wall Motor entered the ASEAN market in 2004 and the first assembly plant was built in Vietnam in 2006. Sales of pickups, SUVs, etc. in the Philippines, Indonesia, Laos, and Vietnam increased year by year. Last year, Great Wall Motors sold to ASEAN exceeded 1,000 vehicles, and sales in 2010 will increase by 15%. It is planned to build the fourth assembly plant by 2015.
The purpose of Guizhou Wanda Bus Co., Ltd. to participate in the 7th China-ASEAN Expo is also very clear, and enter the ASEAN market. The export markets of Wanda buses and buses are focused on Africa and the Middle East. ASEAN is the key market for the next step of going global strategy. The company also plans to hold exhibitions in Vietnam and Myanmar to further expand its influence and visibility. .
At present, China's exports to ASEAN vehicles mainly include dump trucks, tractors, semitrailers, light commercial vehicles, and heavy construction machinery. Since 2010, China has exported 12,866 vehicles to ASEAN countries, an increase of 120%, which is far higher than the 52% increase in China’s auto exports. In the first half of the year, exports of trucks, special-purpose vehicles, and large and medium-sized passenger vehicles have increased substantially in both value and quantity compared to the same period of previous years. The amount of Chinese auto exports to ASEAN countries has also increased by 41.58% year-on-year.
As the economic strength of ASEAN countries grows, the automobile consumption capacity will inevitably greatly increase, among which the auto industry level in Vietnam, Laos, Cambodia and other ASEAN countries is not high, and China’s auto exports have great room for development in these regions, which has huge market potential. 
