· Can the negative growth of the car market change the car market?
Recently, it was reported that there was a personnel adjustment in Chery Automobile again. Wang Chaoyun, the vice president of sales, quietly left after only two months in office. The news has not been confirmed by Chery, and the truth is unknown, but it reflects a status quo of the car market: personnel changes are fierce. PTFE Fibedglass Open Mesh Conveyor Belt We select fine fiberglass
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Year-to-date, both Dongfeng, FAW, SAIC, Changan, and BMW, Audi, and other multinational brands have made large-scale personnel adjustments. Incomplete statistics, this year, nearly 100 middle and high-level domestic car companies have left or transferred posts.
Compared with previous years, this year's car enterprise personnel changes are indeed frequent.
Why is this happening? This has something to do with the market environment. Since the beginning of this year, the domestic market has experienced the most serious adjustment in more than 10 years. The overall automobile market has experienced negative growth, and the sales growth rate of the passenger vehicle market has fallen below 5%. Among them, some of the joint venture car companies that have made great progress in the past have also experienced a sudden brake.
Of course, the market is unpredictable and not the only reason. Also, such as FAW Toyota's internal regular change of posts; FAW Group, Dongfeng Group due to anti-corruption personnel changes, and so on.
The market environment is changing. Can the car enterprise structure respond to the current situation? This also requires timely personnel adjustments.
In July, SAIC Motor issued a notice on “People's Personnel Changeâ€, which carried out a mid-level post adjustment for SAIC Passenger Car Company, involving 40 people. The personnel adjustment of this scale is rare in the industry. A careful analysis shows that the large-scale personnel changes are due to the adjustment of the organizational structure, such as the "split" of the brand marketing department and the public relations department from the market operation department. For example, Jaguar Land Rover has also adjusted personnel in response to the continued decline in the Chinese market. Bi Shaopu is the president of the Jaguar Land Rover Joint Marketing Structure (IMSS) to further promote the Sino-foreign integration of the Chery Jaguar Land Rover joint venture and accelerate the localization process. Respond to market crises.
From this perspective, "Personnel Adjustment" has its inherent logic, which is based on the market environment, making positive adjustments to the company's own situation, and seeking to gain market opportunities in the next round of "bull market".
However, from the consumer level, the personnel changes of car companies are “not worthy of attention†to one type of information. After all, product strength is closely related to it. For the personnel changes of car companies, each company has its own mode of operation. Japanese, German, American, Korean and independent brands are different. The "rate" and "method" of normal personnel changes are also different. However, the purpose of the adjustment is to develop the enterprise.