The Beijing Mercedes-Benz project finally revealed its secrets yesterday. The E240 model is set to go into production next summer, marking a significant milestone for the brand in China. This announcement coincided with the opening day of the China International Exhibition Center, where the upcoming Mercedes-Benz model in Beijing drew massive attention from visitors.
From morning until late afternoon, the silver-gray E240 at the Mercedes-Benz booth was constantly surrounded by curious onlookers. The booth quickly became one of the most popular stops at the exhibition, drawing crowds that made it hard for staff to keep up. Visitors entered Hall 2, passing through a maze of newspaper displays and children’s art, before arriving at the Beijing Auto Holding Co., Ltd. stand. There, the E240 stood prominently at the entrance, making it impossible to miss.
Compared to last year’s auto exhibition, which only featured Beijing Hyundai and Beijing Jeep, this year’s event welcomed new participants such as Beiqi Co., Ltd. and Beiqi Foton. The addition of models like the Outlander and Foton trucks added to the excitement, leaving many eager for the upcoming car show next month.
A foreign visitor named Li, a devoted Mercedes-Benz fan, rushed in early in the morning just to see the exhibit. A mother with her child carefully examined the car, while a playful child clung to the door handle. Two middle-aged people with digital cameras kept snapping photos of the "Big Ben" sign, showing how popular the booth had become.
The flow of people was overwhelming, and the staff struggled to manage the constant stream of questions. One staff member, Wang Zheng, told reporters that the E240 is an imported model, but the version set to be produced in Beijing next summer will be based on this design. “People keep asking if it's a domestic car,†he said. “After I explained, they wanted to know when it would be produced in Beijing and what the price would be.â€
The questions came fast and furious, with no time to answer one before another was asked. At 3 p.m., while talking to reporters, Wang was still wearing his yellow T-shirt, clearly overwhelmed by the crowd. “There are too many people here. I need to go back and do more research. I’m planning to buy one once it’s available,†he said.
The original E240 was priced around 700,000 yuan, but that didn’t deter the interest of visitors. This debut at the exhibition signaled the beginning of Mercedes-Benz’s official presence in China. According to reports, during Premier Wen Jiabao’s visit to Germany in May, Beijing Automotive Industry Holding Co., Ltd. and DaimlerChrysler AG signed a feasibility agreement for the local production of Mercedes-Benz E-Class and C-Class sedans.
This partnership, approved by the National Development and Reform Commission, marks a major step forward for the Chinese auto industry. The project includes the production of E-Class and C-Class sedans, along with their engines, with plans to start production in 2005. These models are among the most popular in Mercedes-Benz’s lineup, with high production volumes and global distribution.
The E-Class and C-Class models come with five variants, each offering three trims: Classic, Elegance, and Avantgarde. They feature advanced technology, including the fourth-generation SBC braking system, panoramic sunroofs, and electronic air suspension. All models meet European IV emission standards and include features like ESP, six airbags, and high-tech sound systems.
Mercedes-Benz is set to become a key player in Beijing’s automotive landscape, enhancing the city’s economic profile and contributing to the vision of the 2008 Olympics. It will not only boost the local auto industry but also enrich the technological aspects of the event, reinforcing Beijing’s image as a modern and innovative city.
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