Pocar Car Rental Ploughs to Create a Model of Domestic Car Sharing Model

Recently, the Beijing Law Society, which has spent more than a year research, has finally released the "Legal Advice on Relieving Traffic Congestion Policy in Beijing." The proposal states that Beijing can experiment with foreign "car sharing" methods and set up car rental spots in different areas of the city. Can be used with the take-on, reduce car ownership, thereby alleviating congestion.


When this news came out, it was undoubtedly a boost to the current car-sharing automobile industry. In particular, the nation’s first smart car sharing platform that successfully won US$30 million round A financing was the focus of the media. .

Learn from foreign car sharing models

According to industry insiders, the idea of ​​car sharing can be popular in China because the international situation needs a healthier and more simple travel mode. A fully-utilized "shared car" can replace approximately 4 -10 private cars, equivalent to a 30-45 per cent reduction in driving kilometers per customer per person. As a model of car sharing, the city of Bremen in Germany has reduced its annual emissions of 1,600 tons of carbon dioxide.

In contrast, the prosperous auto market in China has brought more international companies to the market . From cars to sports cars to the ever-increasing SUV market, the desire to purchase cars has intensified. It also brings with it serious problems such as traffic jams, shortage of parking spaces, and serious emissions pollution. Even if the restrictions are imposed, the issue cannot be resolved.

This also brings opportunities for China’s car-sharing car rental market, draws on excellent car sharing concepts from abroad, and draws on a good car sharing model to build a platform between private car owners and tenants and utilizes many idle private cars in China. Together, as a car owner can get some income to keep cars. At the same time, because the purchase restriction policy can not buy car owners still have convenient travel tools. Unlike traditional car rental, private car sharing car rental mode, but also may allow car owners and tenants to become long-term rental partners and even become friends.

Strict risk control system ensures vehicle safety

Of course, although the concept of car sharing has been recognized and affirmed by most people, it has not yet reached the stage where all people believe it. In particular, private cars, as personal items, are leased to strangers. More or less, they cause car owners to worry and feel insecure. In order to dispel the concerns of car owners, establish a sound risk control system and invest a lot of manpower and material resources to develop the risk control system.

Currently Pocar Rental has the industry's most rigorous user certification system. In addition to the existing national credit collection system, Pocar Rental also cooperates with China's largest Internet credit merchant, Flash Bank, to develop a new personal-to-individual rental car credit. The system can use a large database to conduct in-depth certification on the authenticity of tenants' ID card information, driver's license information, and bank card information, as well as auditing the tenant's Internet behavior, mobile phone behavior, and accounts of major social networking sites. Behavioral and other network virtual behaviors perform a full range of personal credit evaluations on tenants, and ultimately generate detailed analysis results. The content includes the individual's tenant's basic data authenticity, real car rental ability, tenant violation, and risk level of default. The tenant has a comprehensive credit rating.

In addition, Treasures Car Rental also launched a “P2P Integrity Alliance” with nearly 30 P2P platforms that are active in the areas of online loans, car rental, and house short-term rentals. It is understood that this is also the only domestic P2P platform that has spanned multiple industries and has established its own integrity alliance to further improve and improve the risk control system through the sharing of their respective integrity blacklist query rights within the alliance members.

Bao Ding car rental CEO Li Rubin told reporters: “After round A financing, in addition to market investment, Baojia Car Rental will further enhance team operation and product research and development capabilities, and jointly develop security car rental system with public safety related departments to further create the industry's most complete Credit investigation and risk control system."

Combining strengths to expand competitive advantage

Baojia Car Rental officially launched in May 2014. As of now, it has expanded its business in 44 cities across the country, including major cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Xi'an, Chengdu and Changsha. From the start of the staking-environment to the current focus of training, and then guided by the promotion of mode, is the only way to drive a car.

The successful acquisition of a $30 million Series A round of treasure-drive car hire not only joins up with China's Ping An, but also has launched a full range of cooperation with the 58-city life service model, making Baojia Car Rental very competitive in the industry. If we say that the previous acquisition of financing by car model is only to illustrate the recognition of the capital market for the domestic online car rental market. The A-round financing of Baojia Car Rental Co., Ltd. will be a watershed, which means that the domestic car-sharing car rental market will enter the battle stage of card position, or it will change the industry competition pattern.

Insiders analysis: "The success of car sharing car rental mode depends mainly on high-density network coverage and smooth smart terminal applications. This requires platform companies to dig into each city one by one to explore car sources and customer resources. Ping An and 58 cities The strategic investment and cooperation can further strengthen the acquisition capability of local car sources and users of Baojia Car Rental.”

For its partner China Ping An, it is the personal financial comprehensive service group with the most complete domestic financial licenses and the most extensive business scope. Its auto insurance business as a car insurance industry giant has ranked first in property insurance and auto insurance brands for many years. The safe and good car for pre-owned car transactions is the largest and most professional third-party auto e-commerce platform in China; It is the largest domestic service information entrance and collection site including car rental information.

For the future, Li Rubin said: “Future Car Rental will fully utilize the resource advantages of Ping An Group’s Ping An Group’s auto insurance second-hand car business segment and 58 local city’s local living services, etc., in car rental car insurance, credit information and Local in-depth vehicle development and other aspects will be in-depth cooperation to further expand the competitive advantages of Prosperous Car Rental in the car-sharing industry.”

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