Heavy truck companies have entered the light truck market to improve the industrial layout for the commercial vehicle boss


In the past, domestic light trucks were only manufactured by Dongfeng, Jianghuai, and Futian. In recent years, many new brands have emerged, and some brands have been produced by well-known domestic heavy truck companies. These light trucks that haven't been touched in the past all look pretty, but it's hard to say what the performance is. It's a bit tangled about what kind of car to choose.

Many users who went to the auto market to purchase light trucks also encountered similar problems. Indeed, many heavy truck companies have been involved in the light truck industry in the past few years. For example, Sinotruk purchased Chengdu Trump in 2010 and extended its product line to light trucks; Shaanxi Steam Huashan not only produced The medium and heavy trucks also produce light trucks; FAW Jiefang and Dongfeng Liuzhou are also producing light trucks to compete in the market.

Each has its own plan

According to reports, the reason is that the heavy-duty truck industry is fiercely competitive and profits are getting lower and lower. Therefore, many heavy-duty truck companies want to expand into new areas and look for new profit growth points. The light truck technology threshold is relatively low, so many heavy truck companies will enter the light truck market.

In 2010, China’s light truck sales were close to 2 million, and many heavy truck companies wanted to share a piece of cake. Heavy trucks and light trucks have common areas. If you want heavy truck companies to become bigger and stronger, light trucks are a good choice in terms of product relevance.

The development of light trucks by heavy truck companies is to improve the industrial layout, and the second is to compete for the title of the largest domestic commercial vehicle company. FAW Jiefang, Dongfeng Liuqi, China National Heavy Duty Truck and some other heavy truck companies have successively developed the light truck business and made overall plans. Fukuda is relying on the first performance of light truck sales to stay at the forefront of China’s commercial vehicle companies. Many experienced heavy truck companies are eyeing the top spot for commercial vehicles. Therefore, it is not surprising that they vigorously developed their light truck business and expanded their scale of operations.

Local governments generally encourage local auto companies to become bigger, and will give corresponding preferential policies, including land, funds and other aspects of support, this factor more stimulated heavy truck companies to do large-scale.

Unclear development prospects

Different heavy truck companies have different ways to enter the light truck sector. If a heavy truck company has a good brand image and has sufficient cash flow, it is likely to take the high-end route in the light truck market and the selected parts and components supporting companies will be relatively good. If funds are not strong enough, they can only take the low-end route. The production of low-end light trucks can only increase the overall production and sales volume for heavy-duty trucks. If there is no overall analysis, it is very risky to rush into an unfamiliar market. It is far from enough for heavy truck companies to have funds, and they must also have relevant talents and sales channels.

It is difficult for heavy-duty truck companies to develop light-duty truck business. It is believed that heavy-duty truck companies that are currently producing light trucks will have experience. According to industry sources, a well-known heavy truck company in China has encountered a lot of difficulties in developing mini-vehicles. In addition, the policy of stimulating micro-vehicle consumption in 2011 has withdrawn, making this company's mini-vehicle sales worse.

It is not easy for heavy truck companies to do light trucks. Despite the government’s tilting of policies in terms of land and taxation, companies must carefully calculate whether they can make profits only by government subsidies.

Heavy truck companies are quite risky if they completely start light trucks from scratch. Production and sales volumes are hard to come up with. Some heavy-duty truck companies exploit the light-card market through small-scale light-card companies, which can enable heavy-duty truck companies to enter the light-card market more smoothly. However, it takes a process to establish a good light-card brand image and obtain user recognition. Compared with the production history of major domestic light truck companies, heavy truck companies are still too young to use light trucks, and users will not easily choose such products unless they have obvious advantages in price and technology.

Tyre Changer

Garage Equipment,Used Tire Changer,Tire Machine Changer

3D Wheel Alignment Co., Ltd. , http://www.nswheelalignment.com