Domestic heavy truck inventory pressure is inevitable, the market can hard hold until
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The sales of domestic heavy trucks have not improved so far. On the one hand, the cost of the domestic transportation industry has been high, and many car users have been repulsed. On the other hand, in 2010, some markets in 2011 were digested in advance and a large inventory was accumulated. It is said that there are more than 200,000 heavy-duty trucks in dealers and manufacturers on the market, and there are even more than 250,000 vehicles in the industry. If this data is confirmed, this inventory amount is equivalent to one-quarter annual sales of heavy trucks. The amount of digestion shows that the Chinese heavy truck market is indeed a problem!
Sales in the second quarter of 2011 have already begun. The industry has still not seen the dawn of sales. However, through the analysis of the situation in the first quarter, the sales of heavy trucks in the second quarter will experience several changes:
First, the tractor price reduction will be inevitable
Nowadays, China's heavy-duty card marketing methods have been poor, poor after-sales service, and the quality has not gone. The introduction of the tour will have no effect. The price reduction seems to be the only good way for manufacturers to come up with ideas. In the first quarter, as steel, rubber products, and workers' wages rose, all manufacturers were eager to raise prices by a single bit of impetuosity. Unfortunately, the market did not buy, so it became a clear pattern of rising prices and not rising in the dark.
If prices do not sell, how can I do? Dealers want to eat, manufacturers must ensure market share, so the price is the only time, when the price? According to the current development of the market, the tide of price cuts for heavy trucks will be launched in June 2011. Therefore, it is advisable that there will be unexpected gains for those who are ready to buy a car. According to reliable sources, the current price reduction gradients for various manufacturers are already being worked out.
Second, credit will be further tightened and loan interest rates will rise sharply
At present, the bank credit contraction is more severe, mainly because the country begins to strictly control the bank's credit ratio. At the beginning of the month, it may be slightly better, and by the end of the month, the credit basically stopped. The other is that as the national benchmark interest rate rises, it will rise and the cost of financing will increase in various regions.
There is also news that the central bank will further raise the reserve interest rate during May-June 2011. If it is true, then the interest rate for 1-year loans for auto loans such as credit unions may rise to about 1 point. By that time, one will buy one. The car will add more than 10,000 interest payments, which is undoubtedly another blow to vehicle sales.
Third, the rigorousness of the brand will be enhanced
In 2011, the National Development and Reform Commission will focus on rectifying unqualified vehicles or semi-trailer vehicles that have been modified without permission. The technical requirements for the ABS and the appearance and weight of vehicles will be more stringent. In this case, those vehicles that want to get through will be punished. In particular, vehicles that do not comply with the announcement will be further cracked down by the NDRC.
Fourth, semi-trailer prices will be further reduced
There is confusion on the domestic semi-trailer manufacturers, and there are several thousands of large and small retrofit factories. Now that the market is sluggish, it is these small companies that have the most flexibility and price adjustments. The reason is simple. To do one is better than not to be stronger. Those large-scale special-purpose vehicle groups absolutely cannot ignore the loss of the market in the second quarter. They will certainly adjust the price to occupy the market. This way, not only is the price reduction inevitable, but also the rate must not be small.
What will happen to the domestic heavy truck market in the second quarter of 2011? We will wait and see!