Construction Machinery Leasing E-Commerce Puzzle

Regardless of history or scale, currently China's construction machinery leasing business is still a new industry. How to develop it and cultivate it requires the joint efforts of the entire industry. The use of the Internet for the rental of construction machinery and equipment is just starting. In China, the number of websites currently engaged in this field has not yet reached a scale of 10.

But young does not mean starting from scratch. With the development of the Internet for more than 10 years, the construction machinery leasing website has used Internet technology, combined with years of experience of the Chinese construction machinery industry and enterprises, it has quickly become an important form of China's construction machinery leasing and has demonstrated its vitality.

However, a problem that has plagued the Internet and e-commerce all year round is also plaguing China's young construction machinery leasing sites: free of charge or charging. This is a problem...

For many people in China, it seems that when it comes to the Internet, the first thing we think of is free. Especially in the field of mass consumption, companies rely on free users to attract users and gain popularity. They have also become the “definitive form” of e-commerce development for enterprises; on the contrary, those e-commerce companies that insist on adopting fee collection systems often seem to end in failure. From the glory of the year 8848 to today's hot Dangdang excellence is not the case. Shao Yibo, eBay’s eBay CEO, has clearly put forward the idea that “toll collection is a necessity and an advantage”. However, eBay’s insistence on free Taobao mercilessly evicting China’s market is a fact of reality.

However, for the enterprise market, we can see different situations. Relying on high-quality services and an appropriate fee system, e-commerce sites have been gradually accepted by companies that have tasted the benefits, and the cost issue has gradually retreated to a secondary position. In the field of steel trading, e-commerce websites represented by Baosteel, Dongfang Steel and others are born out of e-commerce in the supply chain of enterprises and gradually develop into an important platform for procurement and supply of related products. They also enable themselves to quickly enter the profit model. This model is an important reference for young construction machinery leasing e-commerce - what is the key to e-commerce for enterprise users?

The biggest advantage of e-commerce lies in overcoming the time and space barriers between manufacturers and users through network technology, reducing the various intermediate links and channels that exist between the two, so that invalid losses in traditional logistics can be avoided. And there is a relatively convenient advantage. Taking the China Construction Machinery Easy Renting Network sponsored by the China Construction Enterprise Management Association as an example, they rely on the 2100 construction enterprise members of the China Construction Enterprise Management Association to help them exchange supply and demand information online with various construction machinery manufacturers and leasing companies. Shorten the time, financial and material resources that companies spend on leasing related products. Regardless of construction companies, construction machinery manufacturers, and leasing companies, e-commerce provided through e-tenant network can effectively shorten the delivery time and production cycle, and accelerate the capital turnover.

In the above process, the construction enterprises obtained more affordable prices and quick after-services through e-commerce; the leasing companies also reduced the cost of sales. Compared with the cost savings of the two parties, although the easy-rent network adopted the charging measures, each year, The cost of only three or four thousand yuan is completely acceptable to the enterprise. An enterprise that obtained product lease information through e-tenant.com said that only this time, the membership fee for this year has been recovered.

Whether it is the e-commerce of China Construction Machinery or other online stores in various industries, there are different ways to charge for free or charge. However, it must be recognized that differentiated, valuable, and competitive services are the basis for fees. The charge is reasonable, the key is the amount of money charged, whether your service allows customers to willingly pay for this money!

Free or charge, this is a problem, but it is not the key. The key point is: Do you provide valuable services to your business?